Color
#774040
#774040rgb(119, 64, 64)hsl(0, 30%, 36%)oklch(0.439 0.077 20.6)Colors that go with #774040
Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #774040 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and Bramble put Champagne beside #774040, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #774040: 4 real palettes, including Bramble and Bakery, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #774040 in 4 real palettes, including Console Light and Subaru's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #774040: 6 real palettes, including Darkroom and Oatmeal, as the supporting colour.
Blush Pink #e8b4b8
shipped3 real palettes, including Blush and Nursery put Blush Pink beside #774040, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #774040: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #774040 in 3 real palettes, including State Farm's brand system and M&M's's brand system, as the lead colour.
Real palettes that use #774040
Tints & shades
Harmonies
Contrast
| #774040 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.1:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.59:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774040 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#774040 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #774040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/774040-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md