Color

#773ebb

#773ebb
hex#773ebb
rgbrgb(119, 62, 187)
hslhsl(267, 50%, 49%)
oklchoklch(0.5 0.188 300.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83bb3e

#3e45bb · #b53ebb

#bb773e · #3ebb77

Split-complementary

Open in tool →

#bbb53e · #45bb3e

#bb3e45 · #83bb3e · #3ebbb5

Contrast

#773ebb as textRatioAAAA largeAAAFix
Aaon white
6.58:1passpassfail
  • AAA: use #6f3bb0 as the text (7.17:1)
Aaon black
3.19:1failpassfail
  • AA: use #8f5ec9 as the text (4.61:1)
  • AAA: use #a985d6 as the text (7.01:1)
  • AA: or shift the background to #d6d6d6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773ebb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773ebb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773ebb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773ebb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773ebb-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md