Color

#773c6b

#773c6b
hex#773c6b
rgbrgb(119, 60, 107)
hslhsl(312, 33%, 35%)
oklchoklch(0.448 0.104 335.3)
Closest name: Bruise (#7e4071)Relative luminance 0.0822

Colors that go with #773c6b

Sea Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c7748

#653c77 · #773c4d

#6b773c · #3c6b77

Split-complementary

Open in tool →

#4d773c · #3c7765

#77653c · #3c7748 · #3c4d77

Contrast

#773c6b as textRatioAAAA largeAAAFix
Aaon white
7.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #ab599b as the text (4.63:1)
  • AAA: use #c082b3 as the text (7.09:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773c6b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773c6b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773c6b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773c6b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773c6b-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md