Color

#bb77ad

#bb77ad
hex#bb77ad
rgbrgb(187, 119, 173)
hslhsl(312, 33%, 60%)
oklchoklch(0.658 0.111 334.6)
Closest name: Fading Love (#c973a2)Relative luminance 0.2678

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77bb85

#a677bb · #bb778c

#adbb77 · #77adbb

Split-complementary

Open in tool →

#8cbb77 · #77bba6

#bba677 · #77bb85 · #778cbb

Contrast

#bb77ad as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #ab599b as the text (4.53:1)
  • AAA: use #814174 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.36:1passpassfail
  • AAA: use #c082b3 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb77ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb77ad reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb77ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb77ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb77ad-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md