Named color

Fading Love

#c973a2
hex#c973a2
rgbrgb(201, 115, 162)
hslhsl(327, 44%, 62%)
oklchoklch(0.664 0.122 347)
Relative luminance 0.2729

Fading Love on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73c99a

#c473c9 · #c97378

#a2c973 · #73a2c9

Split-complementary

Open in tool →

#78c973 · #73c9c4

#c9c473 · #73c99a · #7378c9

Contrast

Fading Love as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #ba4f8a as the text (4.59:1)
  • AAA: use #8f3868 as the text (7.16:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.46:1passpassfail
  • AAA: use #cd7eaa as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Fading Love as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

Fading Love reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Fading Love
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c973a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c973a2-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md