Color

#769ef4

#769ef4
hex#769ef4
rgbrgb(118, 158, 244)
hslhsl(221, 85%, 71%)
oklchoklch(0.707 0.134 264.3)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.3484

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f4cc76

#76ddf4 · #8d76f4

#f4769e · #9ef476

Split-complementary

Open in tool →

#f48d76 · #ddf476

#f476dd · #f4cc76 · #76f48d

Contrast

#769ef4 as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #346fef as the text (4.5:1)
  • AAA: use #114dd0 as the text (7.01:1)
  • AA: or shift the background to #363636 (4.58:1)
  • AAA: or shift the background to #121212 (7.11:1)
Aaon black
7.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #769ef4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#769ef4 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #769ef4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #769ef4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/769ef4-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md