Color

#764fbf

#764fbf
hex#764fbf
rgbrgb(118, 79, 191)
hslhsl(261, 47%, 53%)
oklchoklch(0.527 0.169 296.2)
Closest name: slateblue (#6a5acd)Relative luminance 0.1321

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98bf4f

#4f60bf · #af4fbf

#bf764f · #4fbf76

Split-complementary

Open in tool →

#bfaf4f · #60bf4f

#bf4f60 · #98bf4f · #4fbfaf

Contrast

#764fbf as textRatioAAAA largeAAAFix
Aaon white
5.77:1passpassfail
  • AAA: use #6740b0 as the text (7.15:1)
Aaon black
3.64:1failpassfail
  • AA: use #8562c6 as the text (4.56:1)
  • AAA: use #a58bd5 as the text (7.25:1)
  • AA: or shift the background to #e6e6e6 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #764fbf as the background.

Brands using this color

Fonts for this mood

#764fbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #764fbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #764fbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/764fbf-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md