Color

#7644bb

#7644bb
hex#7644bb
rgbrgb(118, 68, 187)
hslhsl(265, 47%, 50%)
oklchoklch(0.507 0.179 299.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1157

Colors that go with #7644bb

Royal Blue, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89bb44

#444ebb · #b144bb

#bb7644 · #44bb76

Split-complementary

Open in tool →

#bbb144 · #4ebb44

#bb444e · #89bb44 · #44bbb1

Contrast

#7644bb as textRatioAAAA largeAAAFix
Aaon white
6.34:1passpassfail
  • AAA: use #6c3eac as the text (7.19:1)
Aaon black
3.31:1failpassfail
  • AA: use #8c62c6 as the text (4.68:1)
  • AAA: use #a787d4 as the text (7.06:1)
  • AA: or shift the background to #dbdbdb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7644bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7644bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7644bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7644bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7644bb-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md