Color

#7470a4

#7470a4
hex#7470a4
rgbrgb(116, 112, 164)
hslhsl(245, 22%, 54%)
oklchoklch(0.57 0.079 287.1)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1798

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9fa470

#7085a4 · #8e70a4

#a47470 · #70a474

Split-complementary

Open in tool →

#a48e70 · #85a470

#a47085 · #9fa470 · #70a48e

Contrast

#7470a4 as textRatioAAAA largeAAAFix
Aaon white
4.57:1passpassfail
  • AAA: use #555280 as the text (7.23:1)
Aaon black
4.6:1passpassfail
  • AAA: use #9592b9 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7470a4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7470a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7470a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7470a4-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md