Color

#74699b

#74699b
hex#74699b
rgbrgb(116, 105, 155)
hslhsl(253, 20%, 51%)
oklchoklch(0.551 0.077 293.8)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1618

Colors that go with #74699b

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74699b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#909b69

#69779b · #8d699b

#9b7469 · #699b74

Split-complementary

Open in tool →

#9b8d69 · #779b69

#9b6977 · #909b69 · #699b8d

Contrast

#74699b as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #5a527a as the text (7.19:1)
Aaon black
4.24:1failpassfail
  • AA: use #7a6f9f as the text (4.6:1)
  • AAA: use #9991b6 as the text (7.08:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74699b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74699b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74699b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74699b-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md