Color

#7464c4

#7464c4
hex#7464c4
rgbrgb(116, 100, 196)
hslhsl(250, 45%, 58%)
oklchoklch(0.564 0.144 288.6)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1681

Colors that go with #7464c4

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4c464

#6484c4 · #a464c4

#c47464 · #64c474

Split-complementary

Open in tool →

#c4a464 · #84c464

#c46484 · #b4c464 · #64c4a4

Contrast

#7464c4 as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #5745b5 as the text (7.18:1)
Aaon black
4.36:1failpassfail
  • AA: use #7767c5 as the text (4.53:1)
  • AAA: use #988cd4 as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7464c4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7464c4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7464c4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7464c4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7464c4-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md