Color

#744c8a

#744c8a
hex#744c8a
rgbrgb(116, 76, 138)
hslhsl(279, 29%, 42%)
oklchoklch(0.487 0.106 312.7)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1072

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#628a4c

#554c8a · #8a4c81

#8a744c · #4c8a74

Split-complementary

Open in tool →

#818a4c · #4c8a55

#8a554c · #628a4c · #4c818a

Contrast

#744c8a as textRatioAAAA largeAAAFix
Aaon white
6.68:1passpassfail
  • AAA: use #6f4884 as the text (7.15:1)
Aaon black
3.14:1failpassfail
  • AA: use #9264aa as the text (4.63:1)
  • AAA: use #ab89be as the text (7.05:1)
  • AA: or shift the background to #d4d4d4 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744c8a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #744c8a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744c8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744c8a-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md