Color

#744a78

#744a78
hex#744a78
rgbrgb(116, 74, 120)
hslhsl(295, 24%, 38%)
oklchoklch(0.474 0.088 323.8)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0997

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e784a

#5d4a78 · #784a65

#78744a · #4a7874

Split-complementary

Open in tool →

#65784a · #4a785d

#785d4a · #4e784a · #4a6578

Contrast

#744a78 as textRatioAAAA largeAAAFix
Aaon white
7.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.99:1failfailfail
  • AA: use #99619e as the text (4.56:1)
  • AAA: use #b187b5 as the text (7:1)
  • AA: or shift the background to #cfcfcf (4.5:1)
  • AAA: or shift the background to #ffffff (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744a78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #744a78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744a78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744a78-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md