Color

#7447dc

#7447dc
hex#7447dc
rgbrgb(116, 71, 220)
hslhsl(258, 68%, 57%)
oklchoklch(0.535 0.214 291.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1339

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afdc47

#4765dc · #be47dc

#dc7447 · #47dc74

Split-complementary

Open in tool →

#dcbe47 · #65dc47

#dc4765 · #afdc47 · #47dcbe

Contrast

#7447dc as textRatioAAAA largeAAAFix
Aaon white
5.71:1passpassfail
  • AAA: use #6331d8 as the text (7.09:1)
Aaon black
3.68:1failpassfail
  • AA: use #845ce0 as the text (4.59:1)
  • AAA: use #a487e8 as the text (7.21:1)
  • AA: or shift the background to #e6e6e6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7447dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7447dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7447dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7447dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7447dc-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md