Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Color
#7440ed
#7440ed
hex
#7440edrgb
rgb(116, 64, 237)hsl
hsl(258, 83%, 59%)oklch
oklch(0.54 0.241 289.5)Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1349
Colors that go with #7440ed
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7440ed: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7440ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7440ed: 4 real palettes, including Nivea's brand system and NHL's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7440ed in 6 real palettes, including Gemstone and Toyota's brand system, as the accent.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #7440ed in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour.
Midnight Blue #191970
shipped6 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7440ed, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with #7440ed in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7440ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #7440ed
Tints & shades
Harmonies
Contrast
| #7440ed as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.68:1 | pass | pass | fail |
|
Aaon black | 3.7:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7440ed as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#7440ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7440ed
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7440ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7440ed-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md