Color

#7438bc

#7438bc
hex#7438bc
rgbrgb(116, 56, 188)
hslhsl(267, 54%, 48%)
oklchoklch(0.49 0.196 299.9)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.1017

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81bc38

#383fbc · #b638bc

#bc7438 · #38bc74

Split-complementary

Open in tool →

#bcb638 · #3fbc38

#bc383f · #81bc38 · #38bcb6

Contrast

#7438bc as textRatioAAAA largeAAAFix
Aaon white
6.92:1passpassfail
  • AAA: use #7137b9 as the text (7.12:1)
Aaon black
3.03:1failpassfail
  • AA: use #8e5ace as the text (4.5:1)
  • AAA: use #ac85db as the text (7.13:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7438bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7438bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7438bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7438bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7438bc-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md