Color

#7436bf

#7436bf
hex#7436bf
rgbrgb(116, 54, 191)
hslhsl(267, 56%, 48%)
oklchoklch(0.49 0.201 299.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1011

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81bf36

#363dbf · #b836bf

#bf7436 · #36bf74

Split-complementary

Open in tool →

#bfb836 · #3dbf36

#bf363d · #81bf36 · #36bfb8

Contrast

#7436bf as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #7135bb as the text (7.17:1)
Aaon black
3.02:1failpassfail
  • AA: use #915cd1 as the text (4.66:1)
  • AAA: use #ac84dc as the text (7.09:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7436bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7436bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7436bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7436bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7436bf-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md