Color
#738b6f
#738b6frgb(115, 139, 111)hsl(111, 11%, 49%)oklch(0.61 0.05 141.1)Colors that go with #738b6f
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #738b6f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #738b6f, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #738b6f, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #738b6f: 6 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #738b6f in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #738b6f in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #738b6f: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #738b6f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #738b6f
Tints & shades
Harmonies
Contrast
| #738b6f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.72:1 | fail | pass | fail | |
Aaon black | 5.65:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738b6f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #738b6f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/738b6f-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md