Color

#404c3d

#404c3d
hex#404c3d
rgbrgb(64, 76, 61)
hslhsl(108, 11%, 27%)
oklchoklch(0.401 0.029 139.4)
Closest name: Hōjicha (#424f3b)Relative luminance 0.066

Colors that go with #404c3d

Blue, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #404c3d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#493d4c

#484c3d · #3d4c42

#3d404c · #4c3d40

Split-complementary

Open in tool →

#423d4c · #4c3d48

#3d484c · #493d4c · #4c423d

Contrast

#404c3d as textRatioAAAA largeAAAFix
Aaon white
9.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #667a62 as the text (4.53:1)
  • AAA: use #879b82 as the text (7.04:1)
  • AA: or shift the background to #b8b8b8 (4.56:1)
  • AAA: or shift the background to #e3e3e3 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404c3d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404c3d reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404c3d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404c3d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404c3d-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md