Color

#737e4e

#737e4e
hex#737e4e
rgbrgb(115, 126, 78)
hslhsl(74, 24%, 40%)
oklchoklch(0.572 0.07 119.2)
Closest name: Bonsai (#787b54)Relative luminance 0.1912

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#594e7e

#7e714e · #5b7e4e

#4e737e · #7e4e73

Split-complementary

Open in tool →

#4e5b7e · #714e7e

#4e7e71 · #594e7e · #7e4e5b

Contrast

#737e4e as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #707b4c as the text (4.54:1)
  • AAA: use #535c38 as the text (7.1:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.82:1passpassfail
  • AAA: use #909e61 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737e4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #737e4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737e4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737e4e-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md