Color

#7368bb

#7368bb
hex#7368bb
rgbrgb(115, 104, 187)
hslhsl(248, 38%, 57%)
oklchoklch(0.565 0.126 287.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1713

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0bb68

#6886bb · #9c68bb

#bb7368 · #68bb73

Split-complementary

Open in tool →

#bb9c68 · #86bb68

#bb6886 · #b0bb68 · #68bb9c

Contrast

#7368bb as textRatioAAAA largeAAAFix
Aaon white
4.74:1passpassfail
  • AAA: use #564aa5 as the text (7.2:1)
Aaon black
4.43:1failpassfail
  • AA: use #766bbd as the text (4.61:1)
  • AAA: use #978ecc as the text (7.06:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7368bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7368bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7368bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7368bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7368bb-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md