Color

#766bbd

#766bbd
hex#766bbd
rgbrgb(118, 107, 189)
hslhsl(248, 38%, 58%)
oklchoklch(0.575 0.124 288)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1804

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2bd6b

#6b89bd · #9f6bbd

#bd766b · #6bbd76

Split-complementary

Open in tool →

#bd9f6b · #89bd6b

#bd6b89 · #b2bd6b · #6bbd9f

Contrast

#766bbd as textRatioAAAA largeAAAFix
Aaon white
4.56:1passpassfail
  • AAA: use #564aa5 as the text (7.2:1)
Aaon black
4.61:1passpassfail
  • AAA: use #978ecc as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #766bbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#766bbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #766bbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #766bbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/766bbd-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md