Color

#7367bc

#7367bc
hex#7367bc
rgbrgb(115, 103, 188)
hslhsl(248, 39%, 57%)
oklchoklch(0.564 0.128 288)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1698

Colors that go with #7367bc

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1bc67

#6786bc · #9d67bc

#bc7267 · #67bc72

Split-complementary

Open in tool →

#bc9d67 · #86bc67

#bc6786 · #b1bc67 · #67bc9d

Contrast

#7367bc as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #574baa as the text (7.02:1)
Aaon black
4.4:1failpassfail
  • AA: use #756abe as the text (4.56:1)
  • AAA: use #968ecd as the text (7.05:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7367bc as the background.

Brands using this color

Fonts for this mood

#7367bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7367bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7367bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7367bc-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md