Color

#7365bd

#7365bd
hex#7365bd
rgbrgb(115, 101, 189)
hslhsl(250, 40%, 57%)
oklchoklch(0.561 0.133 288.7)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1663

Colors that go with #7365bd

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afbd65

#6583bd · #a065bd

#bd7465 · #65bd74

Split-complementary

Open in tool →

#bda065 · #83bd65

#bd6583 · #afbd65 · #65bda0

Contrast

#7365bd as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #5a49ab as the text (7.06:1)
Aaon black
4.33:1failpassfail
  • AA: use #7769bf as the text (4.56:1)
  • AAA: use #988dce as the text (7.04:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7365bd as the background.

Brands using this color

Fonts for this mood

#7365bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7365bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7365bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7365bd-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md