Color
#734d7a
#734d7argb(115, 77, 122)hsl(291, 23%, 39%)oklch(0.479 0.084 321.2)Colors that go with #734d7a
Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #734d7a: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #734d7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #734d7a: 4 real palettes, including Dusk and Bramble, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #734d7a: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #734d7a, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #734d7a in 5 real palettes, including Stripe's brand system and GitHub's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #734d7a in 11 real palettes, including Dusk and Blush, as that palette's text colour.
Teal #008080
split-complementshippedTeal is a split-complement of #734d7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #734d7a
Tints & shades
Harmonies
Contrast
| #734d7a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.84:1 | pass | pass | fail |
|
Aaon black | 3.07:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734d7a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #734d7a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/734d7a-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md