Color

#a378ab

#a378ab
hex#a378ab
rgbrgb(163, 120, 171)
hslhsl(291, 23%, 57%)
oklchoklch(0.633 0.089 321.1)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2416

Colors that go with #a378ab

Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80ab78

#8a78ab · #ab7899

#aba378 · #78aba3

Split-complementary

Open in tool →

#99ab78 · #78ab8a

#ab8a78 · #80ab78 · #7899ab

Contrast

#a378ab as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #96659f as the text (4.51:1)
  • AAA: use #714b77 as the text (7.06:1)
  • AA: or shift the background to #1f1f1f (4.58:1)
Aaon black
5.83:1passpassfail
  • AAA: use #b08bb6 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a378ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a378ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a378ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a378ab-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md