Color

#7342bd

#7342bd
hex#7342bd
rgbrgb(115, 66, 189)
hslhsl(264, 48%, 50%)
oklchoklch(0.503 0.184 297.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1122

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8cbd42

#424fbd · #b042bd

#bd7342 · #42bd73

Split-complementary

Open in tool →

#bdb042 · #4fbd42

#bd424f · #8cbd42 · #42bdb0

Contrast

#7342bd as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #6c3eb1 as the text (7.09:1)
Aaon black
3.24:1failpassfail
  • AA: use #8a60c7 as the text (4.58:1)
  • AAA: use #a88ad6 as the text (7.27:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7342bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7342bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7342bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7342bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7342bd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md