Color

#733cd3

#733cd3
hex#733cd3
rgbrgb(115, 60, 211)
hslhsl(262, 63%, 53%)
oklchoklch(0.512 0.216 294)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1158

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bd33c

#3c50d3 · #bf3cd3

#d3733c · #3cd373

Split-complementary

Open in tool →

#d3bf3c · #50d33c

#d33c50 · #9bd33c · #3cd3bf

Contrast

#733cd3 as textRatioAAAA largeAAAFix
Aaon white
6.33:1passpassfail
  • AAA: use #6a2fd0 as the text (7.17:1)
Aaon black
3.32:1failpassfail
  • AA: use #8b5dda as the text (4.68:1)
  • AAA: use #a986e4 as the text (7.22:1)
  • AA: or shift the background to #dbdbdb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #733cd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#733cd3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #733cd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #733cd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/733cd3-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md