Color

#73264a

#73264a
hex#73264a
rgbrgb(115, 38, 74)
hslhsl(332, 50%, 30%)
oklchoklch(0.396 0.115 354.7)
Closest name: Beet Red (#7e203f)Relative luminance 0.0553

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26734f

#732670 · #732926

#4a7326 · #264a73

Split-complementary

Open in tool →

#267329 · #267073

#707326 · #26734f · #292673

Contrast

#73264a as textRatioAAAA largeAAAFix
Aaon white
9.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #c24781 as the text (4.51:1)
  • AAA: use #d279a3 as the text (7:1)
  • AA: or shift the background to #b0b0b0 (4.6:1)
  • AAA: or shift the background to #d9d9d9 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73264a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#73264a reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73264a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73264a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73264a-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md