Color

#728efe

#728efe
hex#728efe
rgbrgb(114, 142, 254)
hslhsl(228, 99%, 72%)
oklchoklch(0.678 0.168 270.8)
Closest name: Orchid (#7a81ff)Relative luminance 0.3008

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fee271

#71d4fe · #9b71fe

#fe718d · #8dfe71

Split-complementary

Open in tool →

#fe9b71 · #d4fe71

#fe71d4 · #fee271 · #71fe9b

Contrast

#728efe as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #3e65fe as the text (4.67:1)
  • AAA: use #0134fe as the text (7.18:1)
  • AA: or shift the background to #2e2e2e (4.54:1)
  • AAA: or shift the background to #000000 (7.02:1)
Aaon black
7.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728efe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#728efe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728efe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728efe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728efe-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md