Color
#72743e
#72743ergb(114, 116, 62)hsl(62, 30%, 35%)oklch(0.544 0.075 110.5)Colors that go with #72743e
Charcoal, Royal Blue and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #72743e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #72743e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #72743e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #72743e, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #72743e: 6 real palettes, including Clay & Linen and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #72743e in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #72743e: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Hunter Green #355e3b
shippedHunter Green is paired with #72743e in 4 real palettes, including Bookshop and Subaru's brand system, as the accent.
Real palettes that use #72743e
Tints & shades
Harmonies
Contrast
| #72743e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.9:1 | pass | pass | fail |
|
Aaon black | 4.28:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72743e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72743e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72743e-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md