Color

#72722c

#72722c
hex#72722c
rgbrgb(114, 114, 44)
hslhsl(60, 44%, 31%)
oklchoklch(0.537 0.092 109.1)
Closest name: Crocodile Style (#767437)Relative luminance 0.1579

Colors that go with #72722c

Charcoal, Slate Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72722c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c2c72

#724f2c · #4f722c

#2c7272 · #722c72

Split-complementary

Open in tool →

#2c4f72 · #4f2c72

#2c724f · #2c2c72 · #722c4f

Contrast

#72722c as textRatioAAAA largeAAAFix
Aaon white
5.05:1passpassfail
  • AAA: use #585822 as the text (7.41:1)
Aaon black
4.16:1failpassfail
  • AA: use #79792f as the text (4.59:1)
  • AAA: use #9a9a3c as the text (7.06:1)
  • AA: or shift the background to #f2f2f2 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72722c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72722c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72722c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72722c-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md