Color

#726fd3

#726fd3
hex#726fd3
rgbrgb(114, 111, 211)
hslhsl(242, 53%, 63%)
oklchoklch(0.592 0.149 282.2)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1965

Colors that go with #726fd3

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfd36f

#6f9dd3 · #a46fd3

#d3726f · #6fd372

Split-complementary

Open in tool →

#d3a46f · #9dd36f

#d36f9d · #cfd36f · #6fd3a4

Contrast

#726fd3 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #6a67d0 as the text (4.7:1)
  • AAA: use #4844c5 as the text (7.22:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.93:1passpassfail
  • AAA: use #908edc as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726fd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#726fd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726fd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726fd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726fd3-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md