Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Color
#726817
#726817
hex
#726817rgb
rgb(114, 104, 23)hsl
hsl(53, 66%, 27%)oklch
oklch(0.512 0.098 102)Closest name: Garden Weed (#786e38)Relative luminance 0.1354
Colors that go with #726817
Charcoal, Denim and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #726817: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
split-complementshippedDenim is a split-complement of #726817: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #726817, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #726817: 5 real palettes, including Clay & Linen and Wellness, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #726817: 4 real palettes, including Chipotle's brand system and Newsprint, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #726817 in 4 real palettes, including Subaru's brand system and Xbox's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #726817 in 5 real palettes, including Harvest and Aesop's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #726817: 8 real palettes, including Olive Grove and Homestead, as the supporting colour.
Real palettes that use #726817
Tints & shades
Harmonies
Contrast
| #726817 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.66:1 | pass | pass | fail |
|
Aaon black | 3.71:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726817 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#726817 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #726817
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #726817 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/726817-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md