Color

#726693

#726693
hex#726693
rgbrgb(114, 102, 147)
hslhsl(256, 18%, 49%)
oklchoklch(0.539 0.07 296.2)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1519

Colors that go with #726693

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #726693

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#879366

#667193 · #896693

#937266 · #669372

Split-complementary

Open in tool →

#938966 · #719366

#936671 · #879366 · #669389

Contrast

#726693 as textRatioAAAA largeAAAFix
Aaon white
5.2:1passpassfail
  • AAA: use #5b5275 as the text (7.22:1)
Aaon black
4.04:1failpassfail
  • AA: use #7a6f9b as the text (4.57:1)
  • AAA: use #9b93b4 as the text (7.23:1)
  • AA: or shift the background to #f0f0f0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726693 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #726693
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726693 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726693-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md