#723ffd as text	Ratio	AA	AA large	AAA	Fix
Aaon white	5.46:1	pass	pass	fail	AAA: use #581cfd as the text (7:1)
Aaon black	3.84:1	fail	pass	fail	AA: use #8153fd as the text (4.59:1) AAA: use #a281fe as the text (7.11:1) AA: or shift the background to #ebebeb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723ffd as the background.

Brands using this color

Clerkaccent · #6c47ff · Δ1.55

Fonts for this mood

#723ffd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →

mcpConnect your agent — build around #723ffd

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #723ffd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723ffd-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md