Color
#7173ea
#7173eargb(113, 115, 234)hsl(239, 74%, 68%)oklch(0.613 0.175 279.2)Colors that go with #7173ea
Midnight Blue, Orange Red and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Midnight Blue #191970
shippedMidnight Blue is paired with #7173ea in 4 real palettes, including Discord's brand system and Lavender Haze, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #7173ea in 4 real palettes, including Readymag's brand system and Replit's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #7173ea in 5 real palettes, including Notion's brand system and Readymag's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Olive Green #808000
complementaryOlive Green sits directly opposite #7173ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
split-complementshippedCopper is a split-complement of #7173ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shippedBlue is paired with #7173ea in 3 real palettes, including Readymag's brand system and MongoDB's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7173ea: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7173ea in 3 real palettes, including Behance's brand system and Chase's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #7173ea
Tints & shades
Harmonies
Contrast
| #7173ea as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.93:1 | fail | pass | fail | |
Aaon black | 5.34:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7173ea as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7173ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7173ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7173ea-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md