Color
#717023
#717023rgb(113, 112, 35)hsl(59, 53%, 29%)oklch(0.53 0.098 108.6)Colors that go with #717023
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #717023: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #717023, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #717023: 5 real palettes, including Clay & Linen and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #717023 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #717023: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #717023: 7 real palettes, including Olive Grove and Forest Floor, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #717023 in 20 real palettes, including Olive Grove and Cider, as that palette's text colour.
Slate Blue #6a5acd
complementarySlate Blue sits directly opposite #717023 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #717023
Tints & shades
Harmonies
Contrast
| #717023 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.19:1 | pass | pass | fail |
|
Aaon black | 4.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #717023 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#717023 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #717023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/717023-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md