Color

#716bbd

#716bbd
hex#716bbd
rgbrgb(113, 107, 189)
hslhsl(244, 38%, 58%)
oklchoklch(0.57 0.124 285.1)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.177

Colors that go with #716bbd

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7bd6b

#6b8ebd · #996bbd

#bd716b · #6bbd71

Split-complementary

Open in tool →

#bd996b · #8ebd6b

#bd6b8e · #b7bd6b · #6bbd99

Contrast

#716bbd as textRatioAAAA largeAAAFix
Aaon white
4.63:1passpassfail
  • AAA: use #524ca9 as the text (7.08:1)
Aaon black
4.54:1passpassfail
  • AAA: use #9692ce as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #716bbd as the background.

Brands using this color

Fonts for this mood

#716bbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #716bbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #716bbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/716bbd-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md