Color

#7073a4

#7073a4
hex#7073a4
rgbrgb(112, 115, 164)
hslhsl(237, 22%, 54%)
oklchoklch(0.573 0.075 281)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1839

Colors that go with #7073a4

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7073a4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a4a170

#708ca4 · #8770a4

#a47072 · #72a470

Split-complementary

Open in tool →

#a48770 · #8ca470

#a4708c · #a4a170 · #70a487

Contrast

#7073a4 as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #6d6fa2 as the text (4.72:1)
  • AAA: use #525480 as the text (7.15:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #9294b9 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7073a4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7073a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7073a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7073a4-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md