Color

#989abd

#989abd
hex#989abd
rgbrgb(152, 154, 189)
hslhsl(237, 22%, 67%)
oklchoklch(0.697 0.051 282.4)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.3346

Colors that go with #989abd

Charcoal, Sand and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989abd

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdbc98

#98adbd · #a998bd

#bd989a · #9abd98

Split-complementary

Open in tool →

#bda998 · #adbd98

#bd98ad · #bdbc98 · #98bda9

Contrast

#989abd as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #7072a4 as the text (4.53:1)
  • AAA: use #525480 as the text (7.15:1)
  • AA: or shift the background to #333333 (4.63:1)
  • AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black
7.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989abd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #989abd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989abd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989abd-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md