Color

#98adbd

#98adbd
hex#98adbd
rgbrgb(152, 173, 189)
hslhsl(206, 22%, 67%)
oklchoklch(0.737 0.033 240.8)
Closest name: Pewter (#8ba8b7)Relative luminance 0.4024

Colors that go with #98adbd

Charcoal, Dark Salmon and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bda898

#98bdbb · #989bbd

#bd98ad · #adbd98

Split-complementary

Open in tool →

#bd989b · #bdbb98

#bb98bd · #bda898 · #9bbd98

Contrast

#98adbd as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #5b798f as the text (4.59:1)
  • AAA: use #44596a as the text (7.28:1)
  • AA: or shift the background to #3d3d3d (4.68:1)
  • AAA: or shift the background to #1f1f1f (7.1:1)
Aaon black
9.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98adbd as the background.

Brands using this color

mcpConnect your agent — build around #98adbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98adbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98adbd-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md