Color

#704393

#704393
hex#704393
rgbrgb(112, 67, 147)
hslhsl(274, 37%, 42%)
oklchoklch(0.472 0.131 308.1)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0957

Colors that go with #704393

Charcoal, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#669343

#494393 · #93438d

#937043 · #439370

Split-complementary

Open in tool →

#8d9343 · #439349

#934943 · #669343 · #438d93

Contrast

#704393 as textRatioAAAA largeAAAFix
Aaon white
7.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #9262b7 as the text (4.65:1)
  • AAA: use #ad88c8 as the text (7.13:1)
  • AA: or shift the background to #cfcfcf (4.63:1)
  • AAA: or shift the background to #fcfcfc (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #704393 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#704393 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #704393
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #704393 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/704393-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md