Color

#698d53

#698d53
hex#698d53
rgbrgb(105, 141, 83)
hslhsl(97, 26%, 44%)
oklchoklch(0.602 0.093 134.4)
Closest name: Hidden Paradise (#5e8b3d)Relative luminance 0.2268

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77538d

#878d53 · #538d5a

#53698d · #8d5369

Split-complementary

Open in tool →

#5a538d · #8d5387

#53878d · #77538d · #8d5a53

Contrast

#698d53 as textRatioAAAA largeAAAFix
Aaon white
3.79:1failpassfail
  • AA: use #5d7d4a as the text (4.67:1)
  • AAA: use #455d37 as the text (7.31:1)
  • AA: or shift the background to #1a1a1a (4.59:1)
Aaon black
5.54:1passpassfail
  • AAA: use #78a15e as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698d53 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #698d53
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698d53 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698d53-a9bea2-624edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md