Color

#394d2d

#394d2d
hex#394d2d
rgbrgb(57, 77, 45)
hslhsl(98, 26%, 24%)
oklchoklch(0.394 0.057 134.4)
Closest name: Highlander (#3a533d)Relative luminance 0.0637

Colors that go with #394d2d

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#412d4d

#494d2d · #2d4d32

#2d394d · #4d2d39

Split-complementary

Open in tool →

#322d4d · #4d2d49

#2d494d · #412d4d · #4d322d

Contrast

#394d2d as textRatioAAAA largeAAAFix
Aaon white
9.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.27:1failfailfail
  • AA: use #5f814b as the text (4.73:1)
  • AAA: use #77a15e as the text (7.04:1)
  • AA: or shift the background to #b5b5b5 (4.5:1)
  • AAA: or shift the background to #e3e3e3 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394d2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394d2d reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394d2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394d2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394d2d-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md