Color

#698b50

#698b50
hex#698b50
rgbrgb(105, 139, 80)
hslhsl(95, 27%, 43%)
oklchoklch(0.596 0.093 133)
Closest name: Hidden Paradise (#5e8b3d)Relative luminance 0.2205

Colors that go with #698b50

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #698b50

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73508b

#868b50 · #508b55

#50698b · #8b5069

Split-complementary

Open in tool →

#55508b · #8b5086

#50868b · #73508b · #8b5550

Contrast

#698b50 as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #5f7e49 as the text (4.6:1)
  • AAA: use #475e36 as the text (7.19:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.41:1passpassfail
  • AAA: use #7aa25d as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698b50 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #698b50
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698b50 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698b50-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md