# #698b50

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#698b50`
- RGB: rgb(105, 139, 80)
- HSL: hsl(95, 27%, 43%)
- OKLCH: oklch(0.596 0.093 133)
- Relative luminance: 0.2205
- Nearest named color: Hidden Paradise (#5e8b3d, Δ 2.818) — https://brandsweets.com/colors/hidden-paradise
- Moods: muted
- Page: https://brandsweets.com/colors/698b50

## Tints & shades

- Tints (toward white): #779f5b, #84a96a, #94b57d, #a2be8e, #b2c9a1, #bfd2b1, #cfddc5, #dce7d5, #ecf2e8, #fafbf9
- Shades (toward black): #5f7e49, #557141, #4b643a, #425732, #3a4e2d, #314125, #27341e, #1d2716, #131a0f, #0a0d07

## Harmonies

- Complementary: #73508b
- Analogous: #868b50, #508b55
- Triadic: #50698b, #8b5069
- Split-complementary: #55508b, #8b5086
- Tetradic: #50868b, #73508b, #8b5550

## Colors that go with #698b50

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #698b50: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Rolex's brand system put Blue beside #698b50, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #698b50 in 4 real palettes, including Coastal and Kiln, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Converse (https://brandsweets.com/colors/brands/converse-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Woodsmoke put Champagne beside #698b50, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #698b50: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #698b50 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #698b50: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #698b50 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.88:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f7e49 (4.6:1); AA: background → #171717 (4.62:1); AAA: text → #475e36 (7.19:1)
- On black (#000000): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7aa25d (7.15:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/698b50-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#698b50" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.