Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Color
#697b60
#697b60
hex
#697b60rgb
rgb(105, 123, 96)hsl
hsl(100, 12%, 43%)oklch
oklch(0.56 0.046 135.3)Closest name: Ecological (#677f70)Relative luminance 0.1801
Colors that go with #697b60
Charcoal, Medium Purple and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #697b60: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #697b60 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #697b60, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #697b60: 6 real palettes, including Riverbed and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #697b60 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #697b60: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #697b60: 4 real palettes, including Notion's brand system and Studio Grey, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #697b60 in 5 real palettes, including Harvest and Mid-Century, as the accent.
Real palettes that use #697b60
Tints & shades
Harmonies
Contrast
| #697b60 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.56:1 | pass | pass | fail |
|
Aaon black | 4.6:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697b60 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #697b60
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697b60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697b60-a8bea2-694edf-1f2d21-f0f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md