Color

#72607b

#72607b
hex#72607b
rgbrgb(114, 96, 123)
hslhsl(280, 12%, 43%)
oklchoklch(0.516 0.047 314.4)
Closest name: Dr Who (#78587d)Relative luminance 0.1337

Colors that go with #72607b

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#697b60

#65607b · #7b6076

#7b7260 · #607b72

Split-complementary

Open in tool →

#767b60 · #607b65

#7b6560 · #697b60 · #60767b

Contrast

#72607b as textRatioAAAA largeAAAFix
Aaon white
5.71:1passpassfail
  • AAA: use #62536a as the text (7.08:1)
Aaon black
3.67:1failpassfail
  • AA: use #826e8c as the text (4.56:1)
  • AAA: use #a090a7 as the text (7.04:1)
  • AA: or shift the background to #e6e6e6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72607b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72607b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72607b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72607b-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md