Color

#6974ab

#6974ab
hex#6974ab
rgbrgb(105, 116, 171)
hslhsl(230, 28%, 54%)
oklchoklch(0.573 0.086 274.7)
Closest name: Flood (#6677bb)Relative luminance 0.1843

Colors that go with #6974ab

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aba069

#6995ab · #7f69ab

#ab6974 · #74ab69

Split-complementary

Open in tool →

#ab7f69 · #95ab69

#ab6995 · #aba069 · #69ab7f

Contrast

#6974ab as textRatioAAAA largeAAAFix
Aaon white
4.48:1failpassfail
  • AA: use #6671a9 as the text (4.67:1)
  • AAA: use #4b5586 as the text (7.14:1)
  • AA: or shift the background to #050505 (4.55:1)
Aaon black
4.69:1passpassfail
  • AAA: use #8d95bf as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6974ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #6974ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6974ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6974ab-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md